Troy is an American artist, designer, and creative director.

I'm a plain-spoken Midwestern American who grew up on well water, 80s movies, biscuits & gravy, and country values.
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Bio
Building & mentoring design teams with empathy, empowerment, critique, and mutual respect in mind. Helping shape and grow brands such as Google, Facebook, and eBay. Crafting custom brand identity for both a heritage whisky label, and a new cannabis brand. Fostering creative culture. Creating impact through art & design. Inspiring humans through creativity, laughter, and kindness.
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Brand approach
A brand is defined by its "special sauce", the distinct characteristics which make it unique & desirable. I strive to capture this essence to create something iconic & timeless — whether that's preserving a brand's heritage, or crafting something fresh & new.

Traits that define me

Seasoned creative mentor & leader

I’ve managed large creative teams and I believe empathy, empowerment, critique, and mutual respect go a long way when mentoring others.

Coffee & humor fueled human

It’s proven that humor enhances the creative process. Coffee doesn’t hurt either. Count on me making fun of how you take your coffee.

Art, design & code background

Prior to 19 years professional experience, I obtained a Fine Arts + Computer Science degree, so I value the intersection of handcraft and technology.

Truths I believe

I believe in looking one another in the eye, respecting your elders, and not being too good for small talk.

I believe in old-fashioned storytelling, and that good stories always have a beginning, middle, and end.

I believe in standing for something bigger than yourself, and committing to an ideal.

I believe in the old-school, the happy accident, and doing things by hand.

I believe in the diner, the donut, and unlimited coffee warm-ups.

I believe in jazz, improvisation, going off-script, and that life is too short to be boring.

I believe that data does not account for taste.

I believe in the value of preserving history and upholding traditional methods, as it pertains to art & culture.

I believe sometimes you need to see the darkness in order to see the light.

I believe humans are bound by forces beyond our collective comprehension & consciousness, and that through art, we can begin to understand our place in the world, and our true identities.

I believe in ghosts. And I’ve seen one. On the beach in Santa Cruz, California. If you'd like to hear the story, ask me.

I believe life is worth searching for love, truth, and the perfect cup of coffee.

I believe it is a good day to be alive.

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